Lawyers don't know marketing. This one does.

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Ryan Kelly

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Born and raised in South Florida. Moved to Boston because I was sick of sunshine. Went to BU Law, where I learned from day one to forecast every conceivable thing that can go wrong for a client, then protect against it. Yeah, attorneys tend to be a pessimistic group, and I was never comfortable with that notion. What attracted me to startups is the need to not only be optimistic and embrace risk, but to believe that the impossible can be done. I don’t feel like I’m making a career change; I think I was really more of an entrepreneur in lawyers’ clothing. Startup Institute is providing me the perfect chance to change outfits.

What skills do you bring to a project team?

My writing and organizational skills are top-notch. As an attorney, I learned to translate complex legal issues into straightforward plans of actions. I think one of the most important elements to building a successful team is communication, and I can ensure that messages don't get lost in translation. Additionally, during my legal career I needed to have a client-focused thought process, which I think transitions well into a consumer-focused thought process. Plus I love solving the dirty, time-consuming logistical or operational problems that no one wants to deal with.

Why the technical marketing track?

Marketers need to be able to convince people to try their products and continue to use them. Lawyers are trained to be persuasive, so in some ways it’s a natural fit. I’ve always been fascinated about what makes an individual use a product, continue to use it, or not use it all. I think the best marketers can answers these questions by a thorough understanding of their audience and come up with effective acquisition and retention strategies. Also, as an attorney I developed a passion for data and I want to improve my technical skills so I can help drive growth by using measurable metrics.

If you had to do it again, would you have gone to law school?

I really discovered the startup world through law school. Before attending BU Law, I had no idea what a startup even was or how venture capital worked. So in a way law school led me to this point, because I realized that I wanted to be part of a team building something that I was passionate about, not as a disconnected provider of legal services. I look at problems very differently now, and I think I have a ton of transferable skills, such as my analytical reasoning, that will serve me well for the rest of my career. I also met some of my best friends (one of them actually married my wife and I). So I don’t regret going to law school at all, it was just a really expensive detour.

We heard you planned a Law Prom at BU?

Yes, Law Prom is a thing. Why not have a prom in law school? It’s better than in high school because everyone is old enough to drink. I think I was an event planner in another life. I just have a weird combination of skills that makes me good at it: tons of creativity, an uncanny knack for logistics, and some wicked good promotional chops.

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Summer '15 Full-Time Program

· Jun 22 to Aug 14, 2015 ·

Round 1 Deadline:

01 April, 2015

$5,250

Round 2 Deadline:

11 May, 2015

$5,750

Round 3 Deadline:

01 June, 2015

$5,900

Summer '15 Full-Time Program

· Jun 22 to Aug 14, 2015 ·

Round 1 Deadline:

01 April, 2015

$5,250

Round 2 Deadline:

11 May, 2015

$5,750

Round 3 Deadline:

01 June, 2015

$5,900

Summer '15 Full-Time Program

· Jun 22 to Aug 14, 2015 ·

Round 1 Deadline:

01 April, 2015

$5,250

Round 2 Deadline:

11 May, 2015

$5,750

Round 3 Deadline:

01 June, 2015

$5,900

Summer '15 Full-Time Programme

· Jun 22 to Aug 14, 2015 ·

Round 1 Deadline:

01 April, 2015

€3550

Round 2 Deadline:

11 May, 2015

€3950

Round 3 Deadline:

01 June, 2015

€3950

(incl. VAT)

Summer '15 Full-Time Programme

· Jun 22 to Aug 14, 2015 ·

No seats available

Round 1 applicants who meet our minimum requirements will be guaranteed a live interview.
Round 2 and 3 applicants will be admitted on a rolling basis.
Please note that each "round" represents a distinct timeframe in which you may apply, not a succession of steps for your application.