Sales and Management Courses
At Startup Institute


Salespeople at rapidly growing companies face very different challenges than their corporate counterparts. You may have to build your company’s sales process from scratch, or sell a product that is still in development. You may have to validate a market or industry on your own with few resources or guidance from leadership. Your role will demand an integrated approach, often working alongside marketing teammates to ensure a cohesive customer journey.

Startup Institute's sales courses will train you to excel in the most critical revenue-driving role. From prospecting and lead generation to account management, we’ll help you discover that sales can be both an art and a science.

Key Skills and Capabilities:

  • Customer engagement throughout the sales cycle
  • Objection handling and closing techniques
  • Inbound and outbound sales strategies and best practices
  • Managing long-term client relationships
  • Defining expectations and relationship building with your sales manager and team

You'll Learn Things Like:


Essential Skills for Selling

Great salespeople approach their craft in the same way great athletes and musicians do: always practicing, always refining. In these sessions, you’ll develop strategies to build rapport and increase customer engagement. You’ll develop key skills for the entire sales process—for opening the conversation, using questions to define needs, qualifying and overcoming objections, and closing the sale.

Lead Generation

Many tools exist for identifying possible customers. The lead generation module invites you to think outside of the box to discover tools for pre-sales research, empowering you to identify the best means of lead gen for your future company and industry. At the same time, you’ll build leadership capacity, exploring the relationship between sales and marketing to understand how these two teams work together to create a powerful force.

Outbound Sales and "The Pitch"

Demonstrate the essentials of outbound selling by preparing scripts and pitching your product in a way that clearly relates to the customer’s organization and priorities.

CRMs and Salesforce

Learn to use Customer Relationship Management (CRM) systems to manage interactions with customers. Complete assignments in platforms such as Salesforce and receive expert feedback on your progress and performance.


Startup Institute Sales students are hired by companies like:

Sales Course Application

At Startup Institute we look forward to helping you leverage your passions and build the technical skills, culture skills, and network to launch you into the innovation industry.

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About Our Program Types

Whether you take the leap into our immersive full-time program, or learn while you continue to work with our part-time nights and weekends courses, we'll help you achieve your career goals.

8 Week Courses
Classes take place five days per week

12 Week Courses
Classes take place two nights per week and two Saturdays per month