Meaghan Moraes is Senior Content Specialist at Responsive Inbound Marketing, leading our marketing course on inbound marketing in Boston. There really is nothing like video. Ever since the first flicker of movement appeared on a screen, humans have been completely enthralled by the moving image. But, why does visual communication, or the conveyance of information and ideas in forms that can be viewed, have so much power?
Unlike other learning tools, videos show motion. They can teach anything from how to throw a football to how to create an effective spreadsheet in Excel. They’re also highly accessible. Rather than having someone demonstrate these skills live, they can be taught through video, which can also be replayed as many times as necessary to ensure retention. Because visual media is linked to greater knowledge retention, video is growing as a viable channel of education.
Video is being increasingly utilized as an educational tool – but why should you use videos when learning new skills? Here’s a list of eight key reasons why online video tutorials are ideal resources for learning on the job:[bctt tweet="8 Reasons #Video Can Help You to #SkillUp On the Job, by @RspnsvInbndMktg"]
1. Video brings the outside world to your home or office.
The convenience of video is largely why this learning method is on the rise. A study conducted by Cisco predicts that IP video traffic will constitute 79% of all consumer Internet traffic by 2018, a significant increase from 66% in 2013.[bctt tweet="#Video traffic will be 79% of consumer Internet traffic by 2018 - @RspnsvInbndMktg"]
2. Video gives you the expertise of outside consultants at a fraction of the price.
Video allows you free or low-cost access to experts who'd be very costly in-person. Video, especially delivered via mobile device, can teach viewers what they need to know, right then and there, which is both time—and cost—efficient.
3. Video gives your learning added variety and a change of pace.
You should use every appropriate medium at your disposal to absorb the knowledge you need to grasp your new role–and video should definitely be one of them.
4. Video engages different types of learners.
Video promotes simultaneous processing of visual and auditory information, which creates a more engaging learning experience. According to Wyzowl, people tend to remember an impressive 80% of what they see and do.[bctt tweet="Why use #video? Engaging #learning experiences are more memorable, says @RspnsvInbndMktg"]
5. Video promotes retention of new information.
Video makes repetition and reinforcement easy, which helps with learning retention.
6. Video gives you a unique chance to focus attention.
Modern video “tricks,” such as sound effects or graphic reinforcements of key points, heighten the visual impact of your learning and help make vivid and lasting impressions.
7. Video is timely and digestible.
It has been proven that video helps people digest more information in a shorter amount of time; according to Dr. James McQuivey of Forrester Research, the information retained in one minute of online video is equal to about 1.8 million written words. This just-in-time learning, or pull learning, can help you access at the point of need and find compressed nuggets of content for specific tasks or workflow. This speeds up the learning process and also takes up less time in your busy life.[bctt tweet="Information retained in 1 min of video = 1.8 million written words, says @RspnsvInbndMktg"]
8. Video is high-impact.
Compelling videos have the ability to resonate on an emotional level, making the learning process that much more impactful.
These eight reasons you should use video as you learn to master your new responsibilities clearly depict the power of video in correlation with learning. The bottom line is this: people learn best when information is presented in an engaging, informative, timely manner – right before their eyes. Of course, this is the same reason why online video marketing is a powerful tool for marketers. So, utilize video to get yourself up-to-speed in your position. If you want to be the best at what you do, you need the best resources to help get you there.[bctt tweet="People learn best when content is engaging, informative, and timely, says @RspnsvInbndMktg"]
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