Startup Institute is seeking an experienced marketer to lead our continued growth. As the Vice President of Marketing you will be tasked with strategizing, directing, and implementing all marketing activities in our Boston and New York markets. You will be responsible for developing a marketing strategy that increases brand awareness and drives lead generation via performance advertising, content development, email marketing, social media, and events.
You will be motivated by the opportunity to significantly impact the direction of the company as we work to increase Startup Institute’s overall impact on the innovation economy. As a member of the senior leadership team, you’ll conduct lead acquisition analysis and provide direction for how to effectively target our marketing efforts and allocate resources.
The successful candidate will demonstrate a proven track record for creating multi channel marketing strategies that meet revenue targets. You will excel at working cross-functionally with sales, operations, and product development to craft marketing initiatives that speak to prospective students.
8+ years experience in strategic growth marketing
Experience in lead generation and sales-enablement
Experience in brand development and management
Exceptional written and verbal communication skills
Well-versed in key marketing platforms including Salesforce, MailChimp, Wordpress, Unbounce, and Google Analytics
Ability to thrive amidst ambiguity and adapt to customer feedback
Experience in early or growth-stage startups a plus
Experience in edtech or higher education a plus
We’re a mission-driven company looking for people who are hungry to work hard, make a difference, and grow within the organization. Our offerings are rapidly expanding and career advancement opportunities are available to those who are not afraid to roll up their sleeves and be a leader. If you’re competitive, compassionate, eager to grow professionally, and ready to change lives, Startup Institute is the place for you.
Send cover letter, résumé, and LinkedIn profile to: firstname.lastname@example.org.
Subject: VP of Marketing
Equal Opportunity Employer: Startup Institute is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Startup Institute are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Startup Institute will not tolerate discrimination or harassment based on any of these characteristics.