Our digital marketing track will train you to become a comprehensive digital marketer: performance and content marketing, plus a focus on generating actionable insights from data analytics.


Startup Institute Marketing students are hired by companies like:



Marketing is about anticipating a customer’s needs and then creating the opportunity for a sale to occur.

Today’s digital marketers are tasked with designing campaigns that speak to multiple audience segments, inspiring them into action, and measuring the results to make data-fueled business decisions.

Marketers in the innovation industry are scrappy, creative, and agile—able to drive big growth on a small budget and with limited resources. Our digital marketing track will train you to be a self-sufficient marketer, whose aim is to help a company increase their customer base by a factor of 10. Lesson delivery focuses on relevant industry tools like Google Analytics, AdWords, and Mailchimp. You’ll get hands-on experience with SQL queries and implement SEO best practices on your own landing page and customized blog. To deliver on these goals, you’ll learn content strategies to organically improve your rankings.


Key Skills and Capabilities:

  • Email marketing and landing page optimization
  • Best practices for inbound and outbound marketing plans
  • Working with analytics platforms and SQL
  • Placing, testing, and optimizing paid advertising
  • Improving website visibility through content development and targeted keyword usage

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In This Course You'll Learn Things Like:

Defining Your Target Market

Identifying a target customer allows marketers to efficiently and effectively focus their budget and brand message on a specific market that is most likely to buy their product. In this session, you’ll consider strategies for discovering product-market fit. You’ll learn how to conduct market research and analysis to develop an understanding of who your customers are and why they buy from you, and you’ll craft user personas to help bring these buyers to life.

The Lean, Mean, Marketing Machine

An effective marketing department will choose to focus on either demand generation or lead generation as the primary business-driver. Startups and rapidly growing companies tend to concentrate on lead generation strategies that focus on capturing the information of potential buyers. This session will discuss how messaging, promotions, and navigation paths are designed to funnel individuals through a form and into your database creating new contacts for your marketing and sales team to pursue.

Design for Conversion

The best marketers keep their finger on the pulse of the human psyche to drive engagement. Learn to leverage data intelligence to design conversion-optimized webpages for a specific marketing campaign. A/B test your pages to strengthen performance and analyze existing landing pages for improved performance.

Learn About Seach Engine Optimization

Learn tips, tricks, and best practices for boosting your company’s rankings for organic search, while gaining a high-level understanding of how SEO fits into an content marketing strategy. We’ll discuss the nonstop evolution of the SEO landscape and proven tactics.

Lead Nuturing and Email Marketing

Find, engage, and convert new customers directly from their inbox. Learn to run a focused, targeted lead nurturing campaign that drives results by understanding email best practices and gain experience in marketing automation and segmentation.

Core Skills Training

Learn the core skills to be successful in any job

Startup Institute’s signature Core curriculum brings students together across tracks for career-planning workshops, motional intelligence (EQ) discussions, and cross-functional projects at local companies.

The Core is the heart of the Startup Institute experience, and it’s designed to cultivate the qualities that will take you from good to great. These qualities include: developing a growth mindset, excellence at cross-disciplinary collaboration, and cultivating a powerful network.

Start Digital Marketing Application


Whether you take the leap into our immersive full-time program, or learn while you continue to work with our nights and weekends courses, we'll help you achieve your career goals.



Our part-time program offers working professionals all the benefits of our full-time program without having to quit their job.

Classes take place two nights per week and two Saturdays per month. 

Financing: Starts at $277 per month*
Total Program Cost: Starts at $9,100




Full-time courses at Startup Institute offer a transformative experience for those who want to gain new skills and re-enter the workforce quickly.

Classes take place five days per week

Financing: Starts at $277 per month*
Total Program Cost: Starts at $9,100

Both programs share the same curriculum, workload, and are simply built to cater to different schedules. For more information on our admissions process, click here.

Tuition Questions? Get answers

*Monthly totals based off traditional loan plans and rates provided by our financing partners, as listed on their websites. Rates listed above not guaranteed. To learn more about tuition and financing options click here.

Digital Marketing Course Application

At Startup Institute we look forward to helping you leverage your passions and build the technical skills, culture skills, and network to launch you into the innovation industry.

Tell Us About Yourself

Fill out this brief application to set up a call with our admissions team.

Positions Held by Marketing Alumni

Digital Marketing Manager, Content Marketer, Social Media Manager, Director of Marketing, Marketing Manager, and Account Manager.

Frequently Asked Questions

What Happens After I Apply?

Our admissions team will be in touch to schedule a call. During the call, they'll work with you to determine whether this is the right program at the right time for you.

Can I Change My Track?

Of course! Our admissions team will help select the right track if you have any questions.