SALES & Business Development COURSES

The Sales track will prepare you to masterfully nurture a sales funnel, and to convert prospects into loyal customers.


Startup Institute Sales students are hired by companies like:



Selling for high-growth requires resourcefulness.

Salespeople at rapidly growing companies face very different challenges than their corporate counterparts. You may have to build your company’s sales process from scratch, or sell a product that is still in development. You may have to validate a market or industry on your own with few resources or guidance from leadership. Your role will demand an integrated approach, often working alongside marketing teammates to ensure a cohesive customer journey.

Startup Institute's sales and account management courses will train you to excel in the most critical revenue-driving role. From prospecting and lead generation to account management, we’ll help you discover that sales can be both an art and a science.


Key Skills and Capabilities:

  • Customer engagement throughout the sales cycle
  • Objection handling and closing techniques
  • Inbound and outbound sales strategies and best practices
  • Managing long-term client relationships
  • Defining expectations and relationship building with your sales manager and team

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In This Course You'll Learn Things Like:

Essential Skills for Selling

Great salespeople approach their craft in the same way great athletes and musicians do: always practicing, always refining. In these sessions, you’ll develop strategies to build rapport and increase customer engagement. You’ll develop key skills for the entire sales process—for opening the conversation, using questions to define needs, qualifying and overcoming objections, and closing the sale.

Lead Generation

Many tools exist for identifying possible customers. The lead generation module invites you to think outside of the box to discover tools for pre-sales research, empowering you to identify the best means of lead gen for your future company and industry. At the same time, you’ll build leadership capacity, exploring the relationship between sales and marketing to understand how these two teams work together to create a powerful force.

CRMs and Salesforce

Learn to use Customer Relationship Management (CRM) systems to manage interactions with customers. Complete assignments in platforms such as Salesforce and receive expert feedback on your progress and performance.

Outbound Sales and "The Pitch"

Demonstrate the essentials of outbound selling by preparing scripts and pitching your product in a way that clearly relates to the customer’s organization and priorities.

Account Strategies and Competitive Selling

Learn how salespeople and account managers work with colleagues to develop strategies for existing accounts and prospects.

Core Skills Training

Learn the core skills to be successful in any job

Startup Institute’s signature Core curriculum brings students together across tracks for career-planning workshops, motional intelligence (EQ) discussions, and cross-functional projects at local companies.

The Core is the heart of the Startup Institute experience, and it’s designed to cultivate the qualities that will take you from good to great. These qualities include: developing a growth mindset, excellence at cross-disciplinary collaboration, and cultivating a powerful network.

Start Sales & Account Management Application


Whether you take the leap into our immersive full-time program, or learn while you continue to work with our nights and weekends courses, we'll help you achieve your career goals.



Our part-time program offers working professionals all the benefits of our full-time program without having to quit their job.

Classes take place two nights per week and two Saturdays per month. 

Financing: Starts at $277 per month*
Total Program Cost: Starting at $9,100




Full-time courses at Startup Institute offer a transformative experience for those who want to gain new skills and re-enter the workforce quickly.

Classes take place five days per week

Financing: Starts at $277 per month*
Total Program Cost: Starting at $9,100

Both programs share the same curriculum, workload, and are simply built to cater to different schedules. For more information on our admissions process, click here.

Tuition Questions? Get answers

*Monthly totals based off traditional loan plans and rates provided by our financing partners, as listed on their websites. Rates listed above not guaranteed. To learn more about tuition and financing options click here.

Sales & Account Management Course Application

At Startup Institute we look forward to helping you leverage your passions and build the technical skills, culture skills, and network to launch you into the innovation industry.

Tell Us About Yourself

Fill out this brief application to set up a call with our admissions team.

Positions Held by Sales Alumni

Business Development Manager, Business Development Associate, Customer Success Manager, Business Operations Manager, Account Manager, Affiliate Marketing Manager, and Director of Customer Relations.

Frequently Asked Questions

What Happens After I Apply?

Our admissions team will be in touch to schedule a call. During the call, they'll work with you to determine whether this is the right program at the right time for you.

Can I Change My Track?

Of course! Our admissions team will help select the right track if you have any questions.