DIGITAL

Marketing

Our digital marketing track will train you to become a comprehensive digital marketer: performance and content marketing, plus a focus on generating actionable insights from data analytics.

Get the Digital Marketing Syllabus

Get the Digital Marketing syllabus

Our 8 or 12-week program will help you to build the technical skills, culture skills, and network that will launch you into the growing startup community. Check out our Digital Marketing syllabus to learn more.

Download Syllabus

Marketing is about anticipating a customer’s needs and then creating the opportunity for a sale to occur. Today’s digital marketers are tasked with designing campaigns that speak to multiple audience segments, inspiring them into action, and measuring the results to make data-fueled business decisions.

Marketers in the innovation industry are scrappy, creative, and agile—able to drive big growth on a small budget and with limited resources. Our digital marketing track will train you to be a self-sufficient marketer, whose aim is to help a company increase their customer base by a factor of 10. Lesson delivery focuses on relevant industry tools like Google Analytics, AdWords, and Mailchimp. You’ll get hands-on experience with SQL queries and implement SEO best practices on your own landing page and customized blog. To deliver on these goals, you’ll learn content strategies to organically improve your rankings.

Key Skills and Capabilities

  • Understanding the marketing-sales funnel

  • Identifying target audiences, and creating customer acquisition strategies

  • Creating a content strategy and keyword usage plan to increase web traffic

  • Placing, testing, and optimizing paid advertising

  • Optimizing landing pages and email campaigns for conversion

  • Measuring marketing effectiveness with analytics platforms

Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.

—Seth Godin

Core Curriculum

The Core Curriculum brings students together across tracks for career-planning workshops, emotional intelligence (EQ) discussions, and cross-functional projects at local companies.

The Core is the heart of the Startup Institute experience, and it’s designed to cultivate the qualities that will take you from good to great. These qualities include: developing a growth mindset, excellence at cross-disciplinary collaboration, and cultivating a powerful network.

No matter which track you choose, all students receive the same Core Curriculum training.

Workshops and Cross-disciplinary Training:

  • Prepare to be a leader with exercises that challenge your weaknesses and strengthening your emotional intelligence (EQ)

  • Take part in personal branding, résumé building, interviewing technique, and salary negotiation workshops

  • Solve real problems on a cross-disciplinary team on-site, one day a week, at one of our partner companies

  • Receive individualized mentoring that will address your career goals, develop action plans, and conquer roadblocks

  • Experience the power of our network by attending events designed to build real relationships with industry experts and partners

Upcoming in

Full Time Program

October 16 to December 15, 2017

Deadline 1:Jul 24, 2017$9,100

Deadline 2:Aug 21, 2017$9,300

Deadline 3:Oct 16, 2017$9,500

Part Time Program

September 16 to December 16, 2017

Deadline 1: Jun 26, 2017 $9,100

Deadline 2:Jul 17, 2017$9,300

Deadline 3:Sep 20, 2017$9,500

Fundamental Skills Classes

August 9 to September 27, 2017

Wednesdays 7:00-9:30PM EST

Registration Open

$859

Full Time Program

October 16 to December 15, 2017

Deadline 1:Jul 24, 2017$9,100

Deadline 2:Aug 21, 2017$9,300

Deadline 3:Oct 16, 2017$9,500

Part Time Program

September 16 to December 16, 2017

Deadline 1: Jun 26, 2017 $9,100

Deadline 2:Jul 17, 2017$9,300

Deadline 3:Sep 20, 2017$9,500

Fundamental Skills Classes

August 9 to September 27, 2017

Wednesdays 6:30-9:00PM EST

Registration Open

$859