YOU'LL LEARN THINGS LIKE:
Defining Your Target Market
Identifying a target customer allows marketers to efficiently and effectively focus their budget and brand message on a specific market that is most likely to buy their product. In this session, you’ll consider strategies for discovering product-market fit. You’ll learn how to conduct market research and analysis to develop an understanding of who your customers are and why they buy from you, and you’ll craft user personas to help bring these buyers to life.
The Lean, Mean, Marketing Machine
An effective marketing department will choose to focus on either demand generation or lead generation as the primary business-driver. Startups and rapidly growing companies tend to concentrate on lead generation strategies that focus on capturing the information of potential buyers. This session will discuss how messaging, promotions, and navigation paths are designed to funnel individuals through a form and into your database creating new contacts for your marketing and sales team to pursue.
Learn About Search Engine Optimization
Learn tips, tricks, and best practices for boosting your company’s rankings for organic search, while gaining a high-level understanding of how SEO fits into an content marketing strategy. We’ll discuss the nonstop evolution of the SEO landscape and proven tactics.
Lead Nurturing and Email Marketing
Find, engage, and convert new customers directly from their inbox. Learn to run a focused, targeted lead nurturing campaign that drives results by understanding email best practices and gain experience in marketing automation and segmentation.
Startup Institute Marketing students are hired by companies like:
Digital Marketing Course Application
At Startup Institute we look forward to helping you leverage your passions and build the technical skills, culture skills, and network to launch you into the innovation industry.
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About Our Program Types
Whether you take the leap into our immersive full-time program, or learn while you continue to work with our part-time nights and weekends courses, we'll help you achieve your career goals.
8 Week Courses
Classes take place five days per week
12 Week Courses
Classes take place two nights per week and two Saturdays per month