Full introduction of the program and learn how the marketing and sales funnels function. Get introduced to alumni mentors during an alumni panel.
Lean, mean marketing machine. Intro to professional marketing and learn how to define target markets, personas and audiences.
Focus on user acquisition through paid & organic marketing and best design practices to increase conversions
Start learning about SEO & Content Strategy. Continue with mentor sessions and partner projects.
Learn how to manage organic social media channels and how to measure and track conversions & engagement through different channels.
Paid search marketing, social media and Facebook ads. Learn how these spends and strategies influence modern marketing.
You'll learn how to measure paid acquisition channels and you'll dive into how you can use structured query language.
Begin to understand how to nurture leads & email marketing as well as how to measure and optimize your email messaging.
Attend a digital marketing panel and continue with your project work. Introduction on how to use more advanced analytics and content strategies.
Continue work on more advanced analytics projects and content strategies. Start pitch practice.
Project reviews will begin. Final session on how to negotiate salary & promotions, and wrap up of course material.
Pitch at the talent exposition where new alumni will be introduced to the community. Final event is a cross track knowledge share.