Alyssa is a strategist with a knack for distilling empathy into powerful ideas. She began her education at the United States Naval Academy, before transferring to Columbia University to study Art & Architectural History. Over the past ten years, she has worked on a variety of strategic projects across fashion, beauty, luxury, hospitality, and real estate. Past projects include collaborations with Proctor & Gamble, CoolHunting, Rosewood Hotels, Hearst Corporation, Volvo, Pepsico, The United Nations, and NYCEDC. In her spare time, she launched Document Journal and runs an architectural preservation non-profit.