Blake is focused on all things growth at OpenView Venture Partners. He supports the sales and marketing leaders at OpenView’s portfolio companies to build go-to market strategies required to fuel rapid growth.
In addition to go-to market strategy, Blake consults OpenView’s portfolio on best practices around demand generation, marketing operations and marketing technology. Blake comes to OpenView from Brightcove – a B2B SaaS company – where he contributed to the company’s tremendous growth pre and post-IPO. In recent years, his core focus has been:
Demand Generation: Driving top of funnel leads and accelerating later-stage opportunities
Marketing Operations, Analytics: Align with organizational goals to analyze campaign and channel performance, prove marketing ROI, and inform investment decision. Conversion and funnel analysis.
Marketing Automation: Omni-channel marketing campaigns, lead nurturing, landing page and email development
CRM and Lead Management: Salesforce.com, SLAs and sales alignment, lead routing and scoring
Content Marketing: Copywriting, email and direct mail, webinars, video, and branding
Did you know? Prior to Brightcove, Blake founded Newburyport Pedicab, a community-based bicycle taxi company, which served as a fundraising vehicle to support cancer research charities. Profits from the business were donated to the Pan-Mass Challenge and the Dana Farber Cancer Institute.