Zack's experiences center on building and optimizing marketing automation, demand generation, and marketing operations efforts at Chicago-based B2B SaaS companies. He is currently the Demand Marketing Manager at Narrative Science where his main focus is creating data-driven integrated marketing campaigns designed to drive engagement, revenue, and retention. Prior to Narrative Science, Zack honed his craft as a Marketing Automation Strategist at CareerBuilder and as a Digital Marketing Manager in the educational software industry.
He's excited to blend his unique perspective as a former educator and career changer to mentor and advise prospective start-up career hopefuls on the core values and skills needed in today's digital marketing world. When not mentoring or working at Narrative Science, you can find Zack attending great concerts in the Chicago area or taking flak for being a St. Louis Cardinals fan in the Chicago Cubs' backyard.