Whether you're writing as an individual or representing a brand, there are a wide variety of reasons to begin a blog. Regardless of what your motivations happen to be, starting a blog and starting a successful blog are two entirely different things. Here are a few key tips to get you started.
Read MoreSearch engine optimization, often referred to simply as SEO, is one of the most important aspects of modern marketing. It can, however, be difficult for beginners to get a handle on where to start with it. Here are five easy SEO techniques for complete beginners.
Read MoreThe complex technology of CRM systems is changing all the time. Companies have already had to consider many changes in 2017, facing the important decision to either switch out CRM systems or build onto existing platforms. Take a look at these new features in CRM technology, and decide what aspects could benefit your business.
Read MoreAdvertising, branding, and community management are just a few ways that your startup could be using social media to engage your audience. Still, many social media marketers miss the mark and aren't finding new ways to infuse life in their social media channels. Experiment with these 4 strategies to reinvigorate your online status.
Read MoreThere's a long list of skills that hiring managers look for in their next content marketer. While creativity and strong writing skills are a must, other skills like relationship building and analytical thinking will put you on the road to a successful content marketing career.
Read MoreYour first social media campaign is up and running, and you’re proud of all the work you've done. You can spend a little bit of time basking in your accomplishment, but you also need to be aware of the work you have ahead as the campaign continues.
Read MoreMobile marketing is fast becoming the most powerful method of growing both a brand and a business. The personal and convenient nature of the medium has made it an integral part of people's daily lives.
Read MoreSearch Engine Optimization is not a math equation, it's an art form. There is not one set of unchanging rules. Instead, the style evolves.
Read MoreAs the growth manager for the on-demand workspace company Breather, Sidney Baptista gets to work in a rapidly evolving field. However, his career path wasn't always pointing him toward this role. Instead, a significant change took him into the world of marketing.
Read MoreLeading up to this point, a partnership between the two teams is essential for success, and strong communication between the two departments is critical to the efforts of each. Here are a few tips for developing cohesive sales and marketing alignment.
Read MoreFor video marketing, no platform is better than YouTube, the world's single largest video hosting platform. Make sure your videos are optimized before you put them out there for the world to enjoy.
Read MoreMaintaining efficiency can be difficult in the marketing field, especially if you’re just getting into marketing. There are many online resources and tools to support you in becoming more productive.
Read MoreWhen someone hears that I’m entering the marketing field, their response typically sounds something like this: “Wow, good for you! But what exactly is marketing?” Well, as Sarah Hodges (our fantastic instructor for analytics) put it, marketing doesn’t really have a specific definition: it can be anything from creating leads to bring through the sales funnel, to doing market research and product development, to researching competitors. With such a broad range of responsibilities, it’s easy to lose track of what benefits a marketing campaign actually has. That’s where analytics come in!
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