A serious car accident altered the course of Elizabeth Tsung’s long laid out career path as a classical violinist. The real problem however? It was far from her true passion.
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As the growth manager for the on-demand workspace company Breather, Sidney Baptista gets to work in a rapidly evolving field. However, his career path wasn't always pointing him toward this role. Instead, a significant change took him into the world of marketing.
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Leading up to this point, a partnership between the two teams is essential for success, and strong communication between the two departments is critical to the efforts of each. Here are a few tips for developing cohesive sales and marketing alignment.
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For video marketing, no platform is better than YouTube, the world's single largest video hosting platform. Make sure your videos are optimized before you put them out there for the world to enjoy.
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Maintaining efficiency can be difficult in the marketing field, especially if you’re just getting into marketing. There are many online resources and tools to support you in becoming more productive.
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Daughter of a Pakistani family, Kanwal Jehan wanted to become a lawyer so she could be a leader and help others. She later realized that community building is in her DNA.
Read MoreIntroducing Startup Institute's Part-Time Program to Advance Your Career: in our new part-time program, students will build the skills they need to change careers or to advance within their current role.
Read MoreLearn how to do market research like a pro with these five easy-to-use tools for analysis and insight.
Read MoreWe asked four top marketers from the startup community to tell us the best marketing books and actionable takeaways that all startup employees can run with.
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